eCommerce · Shopify
Lumen Store : a Shopify rebuild that lifted conversion by 38%
A full redesign and replatform for a fast-growing home décor brand — faster, clearer and built to sell.
Overview
From a slow template to a store that sells
Lumen had outgrown its off-the-shelf theme. Pages were slow, the catalogue was hard to browse and mobile shoppers dropped off at checkout. They needed a store that matched the quality of their products.
We rebuilt the experience from the ground up — new design system, custom Shopify theme, smarter navigation and a checkout with zero surprises.
The challenge
4.6-second load times, a confusing mega-menu and a five-step checkout. Mobile conversion sat at 0.9% while traffic kept climbing — money was leaking at every step.
The solution
A hand-built Shopify theme, a simplified three-level catalogue, rich product pages with delivery dates up front and a one-page checkout with wallet payments.
Results
The numbers after one quarter
+38%
Conversion rate
1.4s
Avg. page load
+52%
Mobile revenue
-31%
Cart abandonment
What we delivered
One team handled strategy, design, build and launch — so nothing got lost between handoffs.
✓
UX audit & strategy
✓
Design system
✓
Custom Shopify theme
✓
Checkout optimisation
✓
Data migration
✓
Analytics setup
“
CreativeCroon rebuilt our store from the ground up. Conversions jumped 38% in the first quarter and the site finally feels like us.
Aanya Kapoor
Founder, Lumen Studio